Scaling Businesses with Data, Creativity, and Strategic Decision-Making
In the world of digital marketing, results matter. My approach to media buying has consistently driven exceptional outcomes for clients across diverse industries, from eCommerce to real estate and telecom. By leveraging data, creativity, and rapid decision-making, I've helped businesses surpass their goals and scale.
Key Achievements:
eCommerce Success: Achieved an impressive 5.84 ROAS for a with a goal of 2.5.
Real Estate Lead Generation: Consistently generated high-quality leads at an average cost of $93.05 per lead, significantly below the target range of $200-$300.
Telecommunications Campaigns: Executed lead generation campaigns that reduced the cost per lead to as low as $1.36, outperforming the target range of $4-$5.
How do I do it? I follow the 3 keys to savagery in media buying:
Clarity – I maintain a constant "pulse" on every ad account, ensuring there's no guesswork.
Aggression – I quickly pivot when necessary, cutting losses and iterating on winners with the speed and precision that keeps campaigns optimized.
Decision-Making – At the heart of every successful campaign is the ability to read data effectively and evaluate the marketplace, enabling me to make quick, effective decisions that lead to results.
This approach has been the driving force behind these winning campaigns. It's not just about the numbers—it's about having a strategy that allows for rapid adjustments, maximizing performance at every stage.